宝马集团
BMW GROUP
BMW is the abbreviation of Bayerische Motoren Werke and in China is translated into Chinese “Bao Ma”. The BMW Group concentrated initially on the development and production of aero engines. The blue and white BMW logo symbolizes the rotating propeller, reflecting the early age of the BMW Group.
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Rolls-Royce and BMW Motorrad brands. The BMW Group is the only automobile and motorcycle manufacturer worldwide to operate with all its brands exclusively in the premium segments, from the small car to the absolute top segment. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.
The BMW Group achieved a global sales volume of approximately 1.46 million automobiles for the 2010 financial year. Revenues for 2010 totalled euro 60.477 billion. At 31 December 2010,the company employed a global workforce of 95,453 associates.
